Perfume juice: the trend smells good!

Could we considerate the raw materials used in a perfume as a convincing argument? The question may seem original but some brands choose to base their communication on it.Do we have to mention the ingredients of a perfume? If we do, which ones should we highlight? On the point of sales, some customers are asking for these details. Media also need this king of information in order to be able to talk about a fragrance, regardless the olfactory marketing.

So, right before Christmas, what are the trends on the fragrance area? Two main tunes are to be noticed! 

 

The end of the “soft blanket” perfumes

After years of soft, quiet and enveloping flavours, strong flavours –on trend on the 70’s and 80’s- are back! Reassuring flavours, made of woven roses, delicate petals, musk and powdery notes are less and less produced.
 

“In the fragrance area, the standardisation of the flavour is so strong that some manufacturers are losing their identity. Radical juices, very finicky, irrevocably greedy or Oriental are making their huge come back!” Lucile Gauthier, Consultant at Peclers

Exotic flowers and sexy woods

Four kind of raw materials used for the fragrance in this season can be highlighted:

 Exotic fruits and flowers:

Oyama magnolia, African Gardenia, Vanilla Plant, Plumeria and Banana Shrub

 

Sensual flowers

Voluptuous notes of wood 

Leather velvet

These trends can be noticed and smelt with the perfumes of Roberto Cavalli and Balmain. Michael Kors will have very "sexy lady" amber in an atmosphere of Sunset Boulevard. 

The bottles are also in tune: opaque and black lacquer for Paco Rabanne, disco ball for strass Jimmy Choo.

 

Article posted by Neal