Fragrances and Christmas

The perfume sector: in France, between 20% and 25% of sales are made over the last two weeks of December.

Christmas is also the most important period for sales of boxes of perfume, which accounted for 23% of sales in December 2009 in France and 32 % in the United Kingdom.

This year, new products are already released, and highlighted in stores as Sephora or Marrionaud.

Among the new boxes of 2014 we can see “Lady million” by paco Rabanne of “La vie est belle” by Lancôme

Brands are also investing heavily in the fore in shop windows for Christmas.

Especially in Paris in the windows of Galeries Lafayettes that are annually seen by millions of Fench people but also by tourists from all over the world.

Successful communication for Christmas means a successful year for the brand because December sales can represent up to a quarter of annual sales.

Dior j'Adore - Paris - Galeries Lafayettes' windows December 2012

Miss Dior - Paris -Galeries Lafayettes' windows December 2012

Article posted by Marine