Welcome!


Welcome!

We are four students of Skema business School, and in the framework of our Strategic Brand Management class we decided to create a blog about the market of fragrances.

Enjoy your read!

dimanche 12 octobre 2014

Flash news ! Chanel is selling cosmetics and fragrance brand Bourjois to Coty


Originally launched in 1863, the company was bought by the Wertheimer family (owners of Chanel) in 1917. 

Bourjois, famous for its cosmetics, also commercialize perfumes : well-known for its perfume "Soir de Paris" created by Ernest Beaux who also created the N°5, the company is major actor on the mass market retailing with Clin d’Oeil and they also launched a more premium range, Glamour, in 2013. 
Source : Bourjois.fr


Article posted by Marie Lou Van der Houwen

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